Know Exactly What Drives
Your Sales.
Connect Shopify, WooCommerce, Meta Ads, and Google Ads. See your true ROAS, real profit, and AI-powered recommendations — all in one dashboard.
Connects with the platforms you already use
You don't need more data. You need clear answers.
Business owners don't want dashboards. They want to know if their marketing is making money — and what to do about it.
“I don't know if my ads are working.”
Meta and Google each show different numbers. Which one tells the truth about your business?
“I don't understand my marketing numbers.”
CPM, CTR, CPC, ROAS — a wall of acronyms that don't tell you if you're profitable.
“I have data but no direction.”
Dashboards full of charts. But what should you actually do next?
“I'm wasting ad budget.”
You're spending on ads but can't see which ones are actually driving sales.
“I don't know what to improve.”
Without connecting ad spend to revenue, you can't spot what's holding you back.
Hours spent, no clarity
Logging into multiple platforms every week just to piece together a picture.
Three steps to clear answers
From connection to clarity in under a minute. No spreadsheets, no manual data entry, no guesswork.
Connect Your Store & Ads
Securely connect Shopify or WooCommerce, plus Meta Ads and Google Ads via OAuth. Your data stays synced and refreshes automatically.
Select a Period
Choose any date range — this week, last month, quarter, or a custom period. Compare against the previous period instantly.
See Your Marketing Intelligence
Instantly see true ROAS, profit, cost per order, AI recommendations, and which campaigns are actually making you money.
Everything you need to grow profit
Every channel, every metric, every insight — in one place. Understand your marketing completely.
Shopify Integration
See total sales, order count, average order value, revenue trends, and top products — pulled directly from your store.
Meta Ads Integration
Track spend, CPM, link CTR, link CPC, and see your top and bottom ads by spend. Know which ads actually make money.
Google Ads Integration
Monitor cost, interaction rate, average CPC, and impressions across your Google Ads campaigns.
True Cost Per Order
Ad spend is automatically adjusted for 15% VAT, then divided by orders. See the real cost of every sale — not the invoice number.
Revenue vs Spend
Visualise revenue, ad spend, and orders over time. Spot trends, compare periods, and see where growth is coming from.
ROAS & POAS
See both Return on Ad Spend and Profit on Ad Spend. Understand whether your marketing is profitable, not just busy.
Secure by Design
OAuth authentication, encrypted token storage, automatic refresh, and graceful handling of expired connections.
AI Recommendations
Get actionable, AI-powered growth opportunities, budget suggestions, and performance analysis — not just numbers.
Why brands choose ICE Insight Flow
Built for ecommerce founders and marketing managers. Every metric is designed to help you make better decisions and grow profit — not just look at numbers.
Know Your True ROAS
See actual return on ad spend with VAT-inclusive costs. Stop relying on platform numbers that understate your real spend.
Find Wasted Ad Spend
Instantly see your top and bottom ads by spend. Cut what's not working and double down on what is.
Understand Real Profit
Revenue minus ad spend, shipping, transaction fees, and refunds. See POAS — profit on ad spend — not vanity metrics.
Compare Any Period
Automatically compare against the previous period. Know if revenue, orders, and ROAS are improving or declining.
One Source of Truth
Shopify, WooCommerce, Meta Ads, and Google Ads — unified into one clear dashboard. No more tab switching.
Grow with AI Guidance
AI recommendations surface growth opportunities, budget shifts, and performance gaps — so you can act with confidence.
See exactly what you'll discover
This is what you'll see every time you check your marketing — clear KPIs, profit metrics, and premium charts.
Marketing Intelligence Report
Date Range: 01 Jul 2025 — 15 Jul 2025
Generated: 17 Jul 2025
Revenue Over Time
Revenue vs Spend
- revenue
- adSpend
Generated by ICE Insight Flow
AI Marketing Intelligence Platform for Ecommerce
www.iceinsightflow.com
Stop guessing. Start growing.
See how ICE Insight Flow replaces fragmented tools and guesswork with one clear, AI-powered report.
Without ICE Insight Flow
- Check Shopify for sales, then log into Meta and Google separately for ad spend
- Platform-reported ROAS excludes VAT — you think you're profitable when you're not
- No way to see profit after shipping, fees, and refunds
- Guess which ads are working based on clicks and impressions
- No AI guidance — just raw numbers you have to interpret yourself
- Spend hours each week piecing the full picture together
With ICE Insight Flow
- Every platform in one report — sales, ad spend, and profit together
- VAT-inclusive ad spend shows the true cost of every rand you spend
- POAS (Profit on Ad Spend) shows real profit after all deductions
- Top and bottom ads by spend — instantly see what to scale and what to cut
- AI recommendations surface growth opportunities and budget shifts
- One click, 10 seconds — a complete picture of your marketing health
Trusted by growing ecommerce brands
Real customer testimonials coming soon.
Placeholder content — these cards will be replaced with real customer testimonials.
Security First
Bank-grade protection for your data
Your data is safe and secure
We've built security into every layer — from authentication to token storage to error handling.
Secure OAuth Authentication
Both Shopify and Meta use industry-standard OAuth 2.0. You never share passwords — only authorize access.
Encrypted Token Storage
Access tokens are stored securely on the server. API keys are never exposed to the frontend.
Automatic Token Refresh
Tokens are refreshed automatically where supported, so your connections stay active without manual intervention.
Graceful Error Handling
Expired connections are detected and handled gracefully, with clear messaging so you can re-connect easily.
Rate Limit Aware
All API requests respect platform rate limits and use pagination where necessary to ensure reliability.
Server-Side Processing
All sensitive operations run on secure servers. Your data is fetched, processed, and served safely.
Frequently asked questions
Shopify, WooCommerce, Meta Ads, and Google Ads are available today. Google Analytics 4, TikTok Ads, LinkedIn Ads, Klaviyo, Mailchimp, Google Search Console, and Google Merchant Center are on the roadmap.
Platforms report spend excluding VAT. We multiply your ad spend by 1.15 to include the 15% South African VAT, giving you the real cost. True ROAS uses that VAT-inclusive figure, so it reflects what you actually paid — not the invoice amount.
POAS is Profit on Ad Spend. It's your revenue minus ad spend, shipping, transaction fees, and refunds — divided by ad spend. ROAS tells you if ads are generating revenue; POAS tells you if they're generating profit.
After generating your report, you can generate AI insights. The AI analyses your revenue, ad spend, ROAS, trends, and period-over-period changes, then provides actionable recommendations, growth opportunities, and budget suggestions — not just summaries.
Yes. Every report automatically compares against the previous period. You'll see trend arrows on revenue, ad spend, orders, average order value, and cost per order — so you know if you're improving or declining.
Today, Yesterday, Last 7 Days, Last 30 Days, Last 90 Days, Last 6 Months, Last 12 Months, or a fully custom date range. All connected platforms are queried for exactly the selected period.
All currency is displayed in South African Rand (R), formatted as R 0.00. Revenue, ad spend, average order value, cost per order, and profit all use this format.
Absolutely. We use OAuth 2.0 authentication — we never see your passwords. Tokens are encrypted and stored securely server-side, refreshed automatically, and API keys are never exposed to the frontend.